Channel Enablers Partner Manager Resource Center

Philip Moon examines the role of the Channel Account Manager in establishing trusted business relationships with channel partners. How does trust drive business outcomes? What are the characteristics of partnerships with a high degree of trust? What behaviors undermine or destroy partnership trust?

Red Hat® is the world's leading provider of open source solutions, using a community-powered approach to provide reliable and high-performing cloud, virtualization, storage, Linux®, and middleware technologies. The majority of revenue now flows through RedHat's highly developed indirect sales channel.

In this interactive client case study Ric Noble, RedHat Program Manager for Global Channel Sales and Business Development speaks about how and why they engaged Channel Enablers and the business outcomes they achieved.

Channel Enablers is proud to announce the launch of a new advanced training program for mature channel sales people who lead and manage key partnerships to achieve mutual revenue growth by working with and through other people.

Today's customer is changing the way they buy, with a huge array of information resources available to them. With buyers in charge of where and how they get their information, companies must develop a multi-channel marketing strategy that ensures visibility while maintaining consistent, compelling messaging.

Are you in sales or marketing and interested in selling more and learning how to align and accelerate your company’s sales and marketing efforts? Hear us speak at DemandCon in San Francisco this April 15-16^th. Held at the Marriott Marquis in beautiful, downtown San Francisco DemandCon is the premier event for education and insight into the art of aligning and accelerating your company’s sales and marketing efforts.

Channel Enablers notes with interest the success of a major systems vendor who established a dedicated channel sales and marketing team focused on influencer partners. It’s a real-life demonstration of channels best practice execution that sets a benchmark for other vendors.

As end-user demand for cloud services grows, new fast-growing pure-cloud vendors are emerging while existing high-tech vendors race to transform their businesses and their channels in time to grab market share. Indirect channel partners who have proven cloud-business credentials are in short supply, so while cloud-vendors compete to recruit the best partners they are also trying to migrate existing partners to the new business model.

On January 29 2013 Philip Moon from Channel Enablers participated in a roundtable discussion between industry thought leaders about how to recruit, enable and manage cloud channels.

 

Brazil is now the sixth largest economy in the world and it is only one of several fast growing countries in the Latin America Region. Channel Enablers V.P Philip Moon speaks with Arnie Perez, CEO and Founder of Blitz Sales and Marketing, about what vendors need to do to succeed through indirect channels in the region.