Senior Consultant EMEA
Chris has over 20 years experience IT sales and marketing. Starting with AT&T in China, he went on to work for Lucent, Avaya and Amdocs in international major account, channel management and marketing roles.
Over the last five years, Chris has helped many leading vendors develop their channel programs and infrastructure. These include 3Com, Avaya, Alcatel-Lucent, Cisco, Dell, Ericsson, Nortel, RIM, SAP, Sun, Trend Micro, VMware and Vodafone.
Website URL: http://uk.linkedin.com/in/chrismarshall
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- Post date: 15 July 2011
Is your partner program appropriate for your product’s stage in the market life-cycle? Is it incentivising your partners to do what your customers need to be able to buy a ‘whole’ product?
- Post date: 28 April 2011
Massive growth is predicted in the adoption of cloud services. So why are so few partners getting on board and what can vendors do to help?
- Post date: 09 March 2011
The advent of the cloud means we still have to cross Geoffrey Moore's chasm. So does that mean that what Geoffrey said about the importance of the channel in helping us do so, still holds or can we disintermediate and go direct?
- Post date: 02 March 2011
There is much Fear, Uncertainty and Doubt in the channel that Cloud services will kill their business. Recent research shows it won't if they are able to properly charge for consultancy services previously given away.