Sue A Johnston
Sue Johnston, Consulting Director EMEA
Sue Johnston has over 17 years experience in marketing within the technology industry.
She has a diverse set of skills developed both as an independent marketing consultant and also in her marketing management roles at Ingram Micro, Attachmate and ITG Computers.
Sue joined Channel Enablers in 1999 and has managed or contributed to over 200 successful client projects.
Sue leads Channel Enablers EMEA consulting practice and she specializes in channels and alliance strategy consulting, strategy workshops, developing strategic and tactical marketing plans and channel programs, and operational performance reviews.Sue is completing a Masters in Marketing from Monash University, Victoria, Australia.
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- Post date: 26 March 2012
Because distribution plays a key role in a vendor’s channel model, every vendor who is serious about it will have implemented an annual business planning and QBR process with their distributors. But how often do they review their overall distribution model and current distributor capability against route to market requirements?