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Lynn Shively

Lynn Shively

Lynn Shively - Senior Consultant North America
Lynn has over 25 years of sales and sales executive channel experience. He has developed and run channel organizations in multiple companies and has also consulted with channel organizations for companies worldwide such as HP, Cisco, IBM, Oracle and others.

Most recently, Lynn was Vice President of Sales for Junxion Inc., where he put together their channels organization of resellers, distributors, and influencers. Prior to that he was a consultant for Siebel Systems where he consulted and trained channel organizations for Siebel clients.

His experience includes software, hardware, telecom, and manufacturing organizations. Functional skills include direct and indirect sales process and methodology, organizational design, operational effectiveness, and the training and development of channel personnel.

Lynn has done channel consulting and training for his own company, Sales Foresight, as well as for OnTarget, Siebel, and InfoMentis. His vast experience has garnered him skills, knowledge and experience to help channel organizations of all sizes.

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Big Data and channels
The new buzz word in managing information for vendors and channels is "Big Data." It is the sum total collection of all the data that a company and their partners have piling up in their massive disk farms. It can include everything from Word and PDF files, to email messages, video, audio, photos, business transactions, customer information, and huge enterprise-class database systems. Additional files are constantly being created and added to the data collection in the course of running a business.
What role should the channel play in the big data to information process?

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The channel and the cloud

For the past several decades, channels have been thought of in the basic categories of distributors, systems integrators (SIs), or value-added resellers (VARs), that are engaged by vendors to link them to end user customer and to sell and service their products.  When cloud computing started getting traction, there was concern about what would happen to this tried and true model.  So far, what we are seeing is that these channel partners that have been around for a long time are not going anywhere.  They are continuing to play an important role in the cloud, but their functions are starting to vary.  In addition to those traditional categories, a new form of cloud-enabled channel is also beginning to take shape.

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Identifying joint revenue growth areas is essential

As a channel manager, you are expected to help your channel partner come up with more places and more ways to sell your company’s products and services.  It seems like a simple task, but there are a lot of components involved in making it happen.  The key is to find places where you and they jointly want to invest to grow and achieve businesses strategic goals.

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Energize Your Existing Partners

The key to channel success is getting your partners to pay attention to your products. Recruiting partners is time consuming and expensive so one of the most effective ways to increase channel sales is to modify the behavior of current partners, to help them increase their sales of your products.

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